Yatin Seth WORKBOOK
Oct 2024

  • Hi! I’m Yatin, I'm an Indian designer and researcher.

  • I am 23, and I enjoy systems thinking, exploring new materials, cybernetics, designing for sustainability and the research process.  

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Research /

SiRCLE (WIP)


Sagas of Sand(WIP)


kinICU


Diabets

Service design interventions to tackle solar panel circularity in India

Decoding resource acquisition & consumption

Tackling post-intensive care syndrome in the Indian context


Diabetes management app prototyping

2023-24


2022


2021



2021

Industrial Design /

Senseé


PayCase


Tost


pixel8

Empowering STEM education for the visually impaired

Contactless payments made easy


Redesigning a  sandwich grill inspired by SMEG

Designing a toy for open play

2022


2022


2021


2020

Skills

Gameboy: Replica Model

St. Dismas Cross: Replica Model

Rapid prototyping


CAID work

Replica of a Gameboy Classic


Replica of the St. Dismas Cross from Uncharted 4

Exploring eco-designs for medical devices through rapid prototyping

Digital fabrication and computer-aided industrial design work

2022


2022


2022



2022

Graphic Design /

dauch


Documentation of
Indigenous
Practices

Screen Prints

Incorporating packaging into the product design of cellophane tape

Documenting the process of khad-ka-pind from Rajasthan, India


Screen prints on paper

2021


2021



2020

Misc.

Photography

Sketchnotes

Misc

Film and digital photography


Sketchnotes for talks and workshops

Miscellaneous work

~2024

~2024

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Dauch / Branding



Concept


Packaging as product

While brainstorming, we realised that we wanted to work on a packaging that could be used as an extension of the product itself. This led to the idea of a tape packaging that serves as a one-time dispenser, and dauch was born.


Mechanism


USP


the ideas for the USP of the product came to us as the points below:
  • forming another product with the packaging
  • the style of packaging itself being the USP
  • packaging being used as an add-on to the product
  • branding with a purpose

Logo


derived from a capital D-shape as well as the form of a portable tape dispenser, the logo ties itself to the packaging, while the text is stuck to one side in order to display an ‘adhesive’ quality.

Brand values


minimal
functional
urban
monochrome
precision
elegant

Brand name


  • the name, dauch, is derived from two words, daub and patch, both of which refer to fixing something.
  • the name also sounds similar to the sound of tape unwrapping.
  • the word and alphabet gives a feeling of roundness without being too bubbly.
stick to it.



stickit.





Done with Sangam H.